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Having a baby is life changing… feelings of loneliness and the pressure to always get it right can make becoming a mum really hard. We identified lots of new Mum's going through the same experience and decided it was time to talk about it and show them they are not alone.

This Mum Is… was created to encourage Mum's to come together and share the good, the bad and the hilarious through an online community and events across the UK. All the events were free to attend and gave new Mum's the opportunity to come together, make friends, swap stories, learn practical parenting tips and get pampered.



Edinburgh - 17th July

We had a fantastic night at our first This Mum Is... event with so many contributors providing practical tips for the new Mum's.

Jen Wood, provided mummy mindfulness tips, JoJo Fraser explained her coping techniques for being a mum, Laura Russell for gave us style tips to lose the mum frump, and hair stylists from Paterson SA showed us how to quickly style hair for any occasion.

The event was hosted by the lovely Arlene from the Breakfast show on Forth 1 radio at The Kitchen at The Restoration Yard in Dalkeith Country Park.

London - 22nd August 

A great time was had when This Mum Is... was in London, hosted by Absolute Radio DJ Danielle Perry. Hurrah for Gin author Katie Kirby, and Breaking Mum and Dad author, TV presenter and podcaster Anna Williamson, shared their own experiences of what it’s like to be a mum.

Anna Williamson spoke about the realities of her pregnancy and mental health leading up to birth of her first baby. She spoke honestly about her feelings and how she asked for help. Second time around she is doing things differently - and better.

Katie Kirby, author of one of the most wickedly funny parenting books around, shone a light on what is truly horrible about being a mum, alongside all the hilarious and wonderful moments too. She read snippets of her book, whilst some mums sipped on a G&T from the pop up gin bar.

All the mums had the chance to meet and chat with Anna, Katie and Danielle at the after party before collecting their fabulous goody bag.

Manchester - 10th September

The campaign trail headed next to Manchester for a This Mum Is... in Manchester afternoon of fun with Gemma Atkinson, actress, radio presenter and new mum to Mia.

The mums came with their new babies and sat with Gemma listening to her stories about getting pregnant, experiencing a difficult birth, becoming a mum and parenting with baby’s dad Gorka, who she met on Strictly Come Dancing in 2017.

The event was held at the very cool and trendy Home Sweet Home Great Northern. After listening to Gemma talk openly about her experience of becoming a mum for the first time, the mums and babies took part in dance lessons provided by Dance Like a Mother, sensory play and baby first aid classes. And when they weren't busy chatting, dancing and learning, they were eating pancakes, churros, pop cakes and sipping on mocktails and more. Have a look at the fun had by all!

Newcastle - 18th September

The home of Geordie Glam in Newcastle was the perfect location for our MAM TO GLAM themed This Mum Is event, located in the beautiful and iconic BALTIC museum.

We gave new mums a chance to relax and be pampered with make-up, beauty and fashion advice and tips from experienced and award-winning North East experts: Kat Quinn, Helenlee Loves, Amanda Bell and Marie Studio Number 9. They demonstrated how to lose the mum frump and get glamourous in five minutes, which is all the time a busy mum can usually spare!

The evening was hosted by the lovely DJ mum Ingrid Haagman, who made everyone feel relaxed and included. With Prosecco and canapés on offer all evening, mums had the chance to have a free make-over at the pop-up Glam Station and learn their style code from Helen Lee Loves, before leaving with their goody bag and the opportunity to shop exclusively at the BALTIC shop.

Birmingham - 14th September

The grande finale for the This Mum Is campaign was set in the ultimate indoor playground for children and big kids at heart in the NEW LEGOLAND® Discovery Centre Birmingham.

The audience heard from TV personalities and hosts of the extremely popular podcast Loose Lips – Anna Williamson and Luisa Zissman – when they shared their experiences and views of being a mum with some hilariously blunt exchanges. It was followed by a special Q&A, in which they compassionately helped a new mum troubled with postnatal mental health issues.


Afterwards the guests all had exclusive use of the Legoland rides, soft-play, café, shop and a specially created baby-sensory area before leaving with their goody bag.


Learn more about the This Mum Is campaign at