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About Nûby

Baby photos of our Nuby UK Family

Here at Nûby we know being a family is the most awesome, scary, hilarious, anxious, joyous and downright exhausting thing you'll ever do. Fraught moments stretch like eternity, while precious years go by in a heartbeat.

Becoming a parent means you're never alone, but sometimes you feel exactly that. 

We're right with you, because at Nûby, we're a family too. 

So while you're bringing up humans, we're bringing up ideas.

And, like you, putting our absolute all into it.

We believe all families deserve the best we can give. Quality; naturally. Affordability; definitely. Compromise; not on our watch.

We challenge ourselves to make your life easier. To swap niggles for giggles, from pregnancy to primary school and beyond. So that you can win this crazy-fun family thing!


Nûby was founded in 1970 by a family in Louisiana, USA and remains a family-run business today, selling in over 155 countries worldwide, being loved by millions of families.

In 2009 Nûby UK was set up by Maria Burnell, the UK Managing Director. 

In the early days it was only Maria and her niece Gemma working out of a very small office in Sunderland.

The company has since gone on to become a leading baby brand employing over 40 employees in the UK, working out of purpose built offices on the outskirts of Newcastle, all making up the Nûby UK family!

Nuby UK Staff